Cradle to Cradle design (also referred to as Cradle to Cradle, C2C, cradle 2 cradle, or regenerative design) is a biomimetic approach to the design of products and systems. It models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms. It suggests that industry must protect and enrich ecosystems and nature’s biological metabolism while also maintaining a safe, productive technical metabolism for the high-quality use and circulation of organic and technical nutrients.
The Cradle to Cradle Products Innovation Institute, a non-profit organization, administers the Cradle to Cradle Certified Product Standard. It was created to bring about a new industrial revolution that turns the making of things into a positive force for society, economy, and the planet.