kosta toskovic

For the last 100 years, power has been associated with luxury. The more powerful your air conditioning system at home, the more lighting and flexibility in lighting and the more plugs you have for all of your devices, the higher the value of your house. In essence, the power bill reflects how hospitable your house is and how hospitable or luxurious you perceive public venues and hotels and restaurants. You should feel threatened by LED lights used in moderation, weakened air conditioning systems, and lower gallon per minute shower heads, which all lower energy costs.  With all of these issues resolved with equal effective lighting levels, equal effective air temperature and quality control, and equal plumbing capacity, something feels less valuable when we are used to impressive ice cold malls littered with LCD screens and their grounds covered in blooming fountains. For these reasons, we look back to before electricity…

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